First, let's talk about indie music song titles. They're in the same grave as Family Guy's non-sequitur gags. Dead. Let's put them to rest.
I know you're a pro, indie music guy. Pro enough to drive around the country through the night for months on end in an Econoline with six other dudes who haven't showered all week, rationing out your McDonald's money and scheming to steal their share of the merch sales. No, you're right man, you need seven musicians for all that texture. But with such business acumen how can you be so blasé about the names of the products you're putting out in the world? It all starts with identity. The chain is only as strong as its identity; you shouldn't throw bricks if your identity sucks; a bird in hand is worth your identity, etc. Simple marketing, people. Read up.
So, indie music guy, let's drop the irreverence, nonsense, drama, and abstraction and be a little more serious about our work. We take our beer names super seriously here at Solemn Oath, and we're doing pretty damn well. Follow our lead and maybe you won't be hanging out in dusty fields in middle America all summer with a bunch of faded hippies. There's hope.
Second, let's talk about folks on Twitter. Maybe that's you! We love you tweeters and your tweets. You'll mention that you're out somewhere awesome drinking our beer, and we'll throw you a thumbs up, or favorite your tweet, and maybe give you a follow. Then we start to learn about your sports team allegiances, drinking habits, and pet peeves. If we're lucky, you have a hot significant other that shows up in a photo every now and then. If you're really special, we get to witness you troll a minor celebrity or get tarred and feathered by an entire demographic group that you offend. It's awesome. And really kind of creepy!
So I hereby pose the question: can people tell the difference between the Twitter bios of SOB followers and song titles from the set lists of this year's Bonnaroo? Tell us how many you got correct. And please out yourself if we used a piece of your bio.
Twitter: 1, 2, 6, 9, 10, 12, 13, 16, 17, 18, 22, 23, 26
Bonnaroo: 3, 4, 5, 7, 8, 11, 14, 15, 19, 20, 21, 24, 25
Ha, how'd you do?
McSweeney's should be essential reading for anyone that wants to find humor in something that still challenges them. It's the kind of hardcore overeducated liberal--sorry--humor that we like in these parts. Their lists inspired this post.