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April 23, 2014

Just shy of two years ago, we poured our first beers in Chicagoland. Those first few weeks consisted of minimal sleep, mass consumption of beer, making new friends, and an all-around kick-ass time. Now it is time for round two. In just a few weeks we launch in Wisconsin: the land of cheese, beer, and many of mine and John's great childhood friends and memories. We can't wait. We are stoked to bring our beers to you in May, in no small part because we are excited to meet you and share with you what we do. Come drink with us, say hi, and bring a friend. Bonus points if that friend is your mom or Port Washington's own Dustin Diamond.

As we ease our way into the state, you will only be able to find Solemn Oath in a limited number of spots in Madison and in the Milwaukee area, but our footprint will grow deeper and wider in the state over the next year--as long as you come drink the stuff, that is. Think of our Wisconsin entry as a months-long series of gatherings. These are the first.

April 16, 2014

Our second anniversary is upon us, and we couldn't bear to test your patience with long lines and wall-to-wall taproom crowds. Instead, we're closing down for the day and opening up our entire facility, including a hearty chunk of parking lot, for a two-session celebration of all things Oath.

This occasion also gives us the chance to welcome you into our soon-to-be-expanded space. We're doubling our square footage to make room for, well, you know, more beer. None of that space will be built out by Oath Day, so it's a blank canvas for us to paint our party on. We'll fill it with beer stations and loud music, you fill it with your sexy self. Lots of room to roam, no reason to stand in line waiting for beer.

March 14, 2014

William Faulkner said, "The past is never dead. It's not even past." That crazy SOB was right. E-Ville, an American Brown has reared its, well, evil head a number of times over our first two years. Axe Scar Pig. didn't debut until 2013 but this American Red Ale was actually spawned from E-Ville. These two beers have a past.

In August of last year one of our wood-aged E-Villes went rogue. And when a barrel goes rogue in a bad way we move it outside and rid ourselves of its contents. Obviously at SOB we weren't just going to pop the bung and pour it out. Obviously we were going to hit it with an axe. Why would we not hit it with an axe? And thus, Matt Offerman's Thursdays With Murray was born.

[youtube_sc url="http://www.youtube.com/watch?v=n2Ur77wQEKo&feature=youtu.be" title="Thursdays%20with%20Murray"]

During the production of a never released accompanying drama section of this masterpiece, Tim sliced the shit out of his leg with the axe while performing an action that can only be described as pretend kneeling. These things happen. Life happens. And, at the time we were looking for a name for this American Red so that was that. You will have to ask Tim about the pig section, that part is just too crazy to write about. Here's the plan, enjoy.

March 3, 2014

The weather outside is frightful. New beers, they're so delightful.

Sorry for riffing on Christmas songs in March, but, like, look outside, man. Or at least suck it up until you get through this, because this month we release more beers than any other in our short history, including a few welcome comebacks from last year and two new bottle releases.

February 28, 2014

Wisconsin. It's funny how life really works. I remember there being taps everywhere when I was growing up, but I wasn't paying much attention to them--not nearly as much as I will be from here on.

Yesterday we signed with Wirtz Beverage, making Solemn Oath their first brewery for the state of Wisconsin. We couldn't be more thrilled and excited to pave the road with the Wirtz family, Nate Phippin, and their entire team in a state with such a proud and storied brewing heritage.
February 17, 2014

Let's be real, safety isn't the sexiest part of the beer world. There's no Festival of Safely Brewed Beers or World Safety Cup awards ceremony, and for good reason. Yet safety is the single most important effort made in breweries every day, so here's a little window into that seldom-seen world.

Read the beer news and you'll notice some patterns. There's a microbrewery doubling capacity. Here's a nano releasing bottles. Every regional brewery is opening up an East Coast shop. With all this expansion, there are more people than ever working in the industry who don't have experience in manufacturing plants. With all those green employees, there's a heightened danger of someone getting hurt.
February 13, 2014

Let us take a moment to thank you for your continued support as we've expanded and developed new formats and offerings. We're working to get more and more beer in your hands in more and more convenient ways. You'll be happy to know that it's our third highest priority - More on that from Paul is coming soon.

It took us a while to get to packaged product and thus far the response has been incredible. Continued support from our family of SOBs and the support of shops throughout Chicagoland has been humbling. This month we continue on and grow with both 1) our first beer that head brewer Tim Marshall will actually admit to being "cellarable" and 2) our largest release bottle release to date in Kidnapped.
January 16, 2014

In the history of Western civilization we've had our cultures woven around the idea of threes. From religion to folklore, our generational storytelling has been influenced by this concept for thousands of years.

In modern society, 'The Rule of Three' is a writing principle in which grouping things in threes is funnier, more interesting, and a better way to communicate your point. Charles Dickens's used this principle in a A Christmas Carol with the three spirits. There's the Three Little Pigs and the Three Stooges. There's also always the Latin phrase 'omne trium perfectum' means everything that comes in threes is perfect.

January 13, 2014

There's a feeling of fulfillment that comes along with reaching the end of a trilogy, in knowing the coup de grâce is imminent.

This month, Death by Viking completes our viking triptych. Death will be dealt in bottles, with draft to follow in February.