Forget CNN. We can tell you what’s happening in the world. Some shit’s blowing up. Some is hitting the fan. Here’s your fleeting escape.
As we ease our way into the state, you will only be able to find Solemn Oath in a limited number of spots in Madison and in the Milwaukee area, but our footprint will grow deeper and wider in the state over the next year--as long as you come drink the stuff, that is. Think of our Wisconsin entry as a months-long series of gatherings. These are the first.
This occasion also gives us the chance to welcome you into our soon-to-be-expanded space. We're doubling our square footage to make room for, well, you know, more beer. None of that space will be built out by Oath Day, so it's a blank canvas for us to paint our party on. We'll fill it with beer stations and loud music, you fill it with your sexy self. Lots of room to roam, no reason to stand in line waiting for beer.
In August of last year one of our wood-aged E-Villes went rogue. And when a barrel goes rogue in a bad way we move it outside and rid ourselves of its contents. Obviously at SOB we weren't just going to pop the bung and pour it out. Obviously we were going to hit it with an axe. Why would we not hit it with an axe? And thus, Matt Offerman's Thursdays With Murray was born.[youtube_sc url="http://www.youtube.com/watch?v=n2Ur77wQEKo&feature=youtu.be" title="Thursdays%20with%20Murray"]
During the production of a never released accompanying drama section of this masterpiece, Tim sliced the shit out of his leg with the axe while performing an action that can only be described as pretend kneeling. These things happen. Life happens. And, at the time we were looking for a name for this American Red so that was that. You will have to ask Tim about the pig section, that part is just too crazy to write about. Here's the plan, enjoy.
Sorry for riffing on Christmas songs in March, but, like, look outside, man. Or at least suck it up until you get through this, because this month we release more beers than any other in our short history, including a few welcome comebacks from last year and two new bottle releases.
In modern society, 'The Rule of Three' is a writing principle in which grouping things in threes is funnier, more interesting, and a better way to communicate your point. Charles Dickens's used this principle in a A Christmas Carol with the three spirits. There's the Three Little Pigs and the Three Stooges. There's also always the Latin phrase 'omne trium perfectum' means everything that comes in threes is perfect.
This month, Death by Viking completes our viking triptych. Death will be dealt in bottles, with draft to follow in February.