Last week at the Craft Brewers Conference I sat on a panel with Tommy Gannon of Sierra Nevada and Jeff Billingsly of Deschutes to discuss flagship beers. Sierra obviously has Pale and Deschutes has two in Mirror Pond and Black Butte Porter. We, of course, have none.
My closing argument was a simple one: We’re small, we’re flexible, and we shouldn’t put the majority of our chips in one beer basket just yet. We want our customers to decide, over years, which beers we should be making on a year-round basis. While we don't have a flagship, what we do have are stories. And as we roll out new beer after new beer we weave many of them together so that a flavor profile or beer style that you love doesn’t completely vanish.
We opened our doors with our American IPA Kidnapped By Vikings and introduced the caramel malt sweetness alongside a piney and citrus hop character. Our double IPA Ravaged By Vikings seemed like the next logical step before an inevitable imperial Death By Viking, because you only get killed by one. Hunted By Vikings holds its own just in a slightly different light. Light-bodied and sessionable, this low-ABV prequel was designed for you to have multiple rounds (Just like the pointless arguments you used to have with your college sweetheart).
We only made one little batch so go find it and enjoy. And, as always, thank you for supporting our little brewery.
A few weeks back, Wreckagemaster to start the Season of Snaggle on draft and in bottles. Next up: ultrahighfrequency.
As they roll through, we will give you a preview of what to expect in the way of beer releases. In no way are we saying we’ll actually meet your expectations–just set them. If this sounds good to you, you should probably reevaluate every important relationship in your life. Like, now.