Since we opened in May of 2012 the only way you’ve been able to pick up Solemn Oath goods was if you visited our brick-and-mortar location in Naperville. Today that changes.

As we’ve grown, the demand for our apparel, headwear, and miscellaneous items (coming soon) has grown in parallel. Alongside our passion for creating quality beer, the aesthetic presence of our space and the products we create has always been a focus. From our creative partners to the work of our in-house artist Jourdon Gullett, we’ve always strived to construct the best atmosphere possible for you to enjoy the beer that we’re so proud of—and sometimes that is a tee shirt on your back.

Enough Talk, Bring me to the shop.

We’re proud to launch this shop and proud to generate a space where SOB supporters from all over the United States can go to back our little brewery and continue to help us grow. To us apparel is important. And the quality of these products is important. Our goal is not simply to get a SOB logo tee on your back to serve as a walking billboard, but rather to get a product with a focus on design into your hands that you love and want to wear.

Our world is beer. But expanding a brewery is all about steel. It’s capital-intensive and takes months of lead time. When you buy a shirt or hat, you’re putting us that much closer to adding a new tank, and that means more of our beer in the world. If you’re in Chicago, that could put us on tap at your neighborhood bar. If you’re in Kansas City—where our t-shirts are printed—that could help us send beer your way sooner.

So welcome to our next chapter and welcome to the Solemn Oath Brewery online shop as we do the German dance for you. Buy shit. Or don’t. Either way thank you for for checking us out. Oh, and we are sorry in advance for not being able to ship beer direct.

Sometimes at the brewery we listen to rock and sometimes we listen to rap. On occasion you might hear some jazz, pop, or a splash of early punk. The important thing to realize is that we’re always lively. Always accomplishing something. Always planning for what we hope will not be your favorite new thing, or the brewery’s favorite new thing, but our favorite thing together. Never complacent and always adapting. Changing the world, probably.