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First, let's talk about indie music song titles. They're in the same grave as Family Guy's non-sequitur gags. Dead. Let's put them to rest.
I know you're a pro, indie music guy. Pro enough to drive around the country through the night for months on end in an Econoline with six other dudes who haven't showered all week, rationing out your McDonald's money and scheming to steal their share of the merch sales. No, you're right man, you need seven musicians for all that texture. But with such business acumen how can you be so blasé about the names of the products you're putting out in the world? It all starts with identity. The chain is only as strong as its identity; you shouldn't throw bricks if your identity sucks; a bird in hand is worth your identity, etc. Simple marketing, people. Read up.
The first batch of beer I was ever a part of making was the first-ever beer we brewed at Solemn Oath back in April of 2012. I had never homebrewed. I had no experience selling beer. How do you get taken seriously and build a team when you're trying to dive into a new industry? There's always more than one way, but this is how I did it.
Our jobs are great, but, like so many of you, we still have the drive to do more. We strive to push forward and surround ourselves with inspiration and creative expression. The vision of Solemn Oath has always been built around the ideal that every idea should be challenged with a fresh voice. And if that idea continues to fight through, our end result is always stronger. Always better.
This site is a prime example. Executed by the collecti
Disclaimer: Please do not make any attempt to determine how much money you have spent in the past year at the Solemn Oath Brewery taproom or on our beer in the wild. This information will do nothing for you. The only type of measurement you should be making is in joy, and we're guessing that's pretty high.
OK. Chicago Craft Beer Week, eleven days of pure madness. Here is our schedule (for now):
Since 2007, Gabriel Magliaro and his colleagues at Half Acre Beer Company have proven themselves to be leaders in the beer community, churning out innovative brews surrounded by a constantly growing culture that is as equally impressive.