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As we’ve grown, the demand for our apparel, headwear, and miscellaneous items (coming soon) has grown in parallel. Alongside our passion for creating quality beer, the aesthetic presence of our space and the products we create has always been a focus. From our creative partners to the work of our in-house artist Jourdon Gullett, we’ve always strived to construct the best atmosphere possible for you to enjoy the beer that we’re so proud of—and sometimes that is a tee shirt on your back.
As we move forward we will tap something out of the norm, sometimes it may be a rad pin, other times a specially infused beer... and, because you are thinking it, we will break out some barrel-aged stuff sometimes too. Special tappings won't be all. We'll also choose a beer, sometimes two, to do $10 growler fills.
In case you missed round one in Armitage Awesomeness, our two breweries got together to do two things: celebrate the great venues for beer in one Chicago neighborhood and throw an event that reflects our best experiences hanging out with friends over beers. Craft-supporting establishments and breweries do a killer job of giving you options for single-venue events, but we wanted to pull together an itinerary for you that gives the beer event some legs and a breath of fresh air.
When our head brewer Tim Marshall and I began working full-time on Solemn Oath in August, 2011, we had no space and no equipment, but a vision and a plan to bring it to life. We would focus exclusively on draft out of the gates and eventually add packaged beer. That allowed us to offer an intimate introduction to our beer at the Solemn Oath taproom and at our favorite bars and restaurants around Chicago, where we think beer is best had and where we like to drink it. As our production increased, we rolled packaged product out in the form of twenty-two ounce bombers, making our beer available to take home for the right occasion and company, apt for sharing alongside beers from our peers whose company-in-beer we enjoy. But before we had even released our first bottle, we began actively working on our next expansion. This will all be done before the end of 2014 and we're ready to announce it.
It actually sounds cooler than it is. Really, we were just bored. History was boring. Extremely boring. Who knew? Not these two time-traveling mavericks. Why do you think Paul quit teaching it? You have to be a god-damned illusionist to try and get kids to pay attention to all the boring shit. Yeah, we know, Cromwell, Hammurabi, Tesla, blah blah blah. 332, 1280, 1668, 1776. Yes, there were some interesting people and times in our world history, but they’re only a minuscule part of the vast void of history.
One of Chicago's obvious strengths is it's neighborhood diversity and this night is set to highlight exactly that. Each quarter we will select a different neighborhood or area of Chicagoland to highlight. We are creating an all evening affair with several stops where you can join from beginning to end or hop in anywhere along the way.
The release party, which is open to all, will go from 11AM to 3PM. At 3PM the party will end and all remaining bottles that need to be picked up can be done so through the Taproom. If you cannot make the celebration we will hold your bottles until close at the brewery on January 20, after which we will put any bottles not yet picked up back on sale and no refund will be given.
The best way to attack the madness is to embrace the advice your dad has been trying to pound into you since you were little, "Have a goddamned plan." This is our schedule, so be sure to join us for a few things and bring some friends.
The person we sought for our brewery art was one who would understand our goals and make Solemn Oath Brewery a part of their home. Joe and I had an affinity for raw illustration and tattoo-inspired work and those dimensions defined the space we wanted Solemn Oath's art to inhabit. Our world collided with Jourdon's through a mutual friend, and he has since filled it with all things dark, dangerous, and unfathomable.