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This one is always highly-anticipated and a regular on our annual calendar since 2012. Bright citrus and tropical fruit hop flavor takes on a rich caramel and oatmeal sweetness in this full-bodied Belgo-American ale. You’ll see Man vs. Internet on draft in limited quantities and in bombers around town at your favorite bottle shop. Nerd out on this beer and tell us what you think. It's also a good warmer to have a chat about the merits of artificial intelligence with your best friend or robot.
Since then Matt and I have spoken often of the polarizing issue of aesthetics in beer. After brewery safety, the quality of what is actually in the glass will always be what’s most important, but not far behind is the environment that beer is in. Illustration and design have been and will always be a massive part of our culture here at SOB. From the simplicity of our taproom to the passion through creativity you see in our bottle labels and murals, art is how we tell our story.
Back in 2014 we wanted to sprinkle in a new IPA we had been discussing for a while. It was just a fifteen-barrel batch and for the most part it was kept here in the comforts of our taproom. What we kicked out was Pain Cave, one of our fastest moving and most highly sought-after beers of 2014. When scheduling came around we decided to invest more tank time in its success. We decided to make six batches in total and offer in both draft and bomber format.
On Saturday your job is to have a good time. Make new friends, enjoy the beer, and destroy your older brother with a giant Q-Tip. Last year went swell, so again please keep our neighbors and the City of Naperville in mind when you're deciding how hard to party or how to party hard. We would like to continue to do this each year and just like Oath Day Two we need your help keeping things within the boundaries of such things as the law and good taste to continue to have this opportunity. In short, don't be an asshole.
Long lost wood-aged wonders, never-before-seen Intelligentsia collaborations, hoppy beers for days, and more will be featured across the six beer stations we’ll have for Oath Day. A DJ spinning 80s vinyl, an arcade, a photo booth, some sweet vans, a mobile (and tented) halfpipe, American Gladiator-style jousting, custom motorcycles (weather permitting), and what we assume are your best friends. We'll have more on the available and upcoming Oath Day merch and special items this week. It's going to be awesome.
Last week at the Craft Brewers Conference I sat on a panel with Tommy Gannon of Sierra Nevada and Jeff Billingsly of Deschutes to discuss flagship beers. Sierra obviously has Pale and Deschutes has two in Mirror Pond and Black Butte Porter. We, of course, have none.
There’s no need to dress up, but Oath Day 2015 will rock a not-so-subtle '80s vibe. Again we’ll be skipping out on long lines and obnoxious crowds in favor of closing down for the day and opening up as much of our entire facility as we can, including a massive chunk of the parking lot and brewery. Oath Day is Saturday, May 16th, and here are the details. Again this year we’ll have two sessions and there will be even more room to spread your wings. We’ll have more pouring stations, more activities, more coffee beers, more wood-aged beers, more collaborators, more SOBs, and more time.