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When we hit year one, we decided to inaugurate our own holiday of sorts: Oath Day. Only this holiday doesn’t mean you have to shoot the shit with your sister’s new ego-maniac boy toy in your parents' backyard, or pretend to be ecstatic when you open up a pair of lacy underpants from Grams. Hell, you don’t even have to exchange gifts. This holiday is about drinking beer with friends and strangers in our brewery, sharing stories, maybe playing some dodgeball or hopping on a mechanical bull. It’s a celebration of all things Oath. And that includes all of you SOBs.
MOff and his wonderful wife Lise just had another baby. And as part of their adding another little SOB to the mix I asked our all of our taproom SOBs to bring in a few childhood photos. I chose the most embarrassing photo and had them recreate it in the brewery using only things that were "lying around." This is what we ended up with.
We have new gear available in the taproom. Double-embroidered maroon beanies are $15. Barley strand on one side, Solemn Oath Brewery on the other. For the first time, our stemless bulb beer glasses come in sets of two ($12) or four ($20). Don't say we never did anything nice.
Goose was old news, he swore, hemorrhaging all its talent and cutting corners already, just a year after the sale to AB-InBev. Too many exciting new breweries were coming up for Goose to stay fresh and hold onto its tap handles while adapting to corporate top-down management. Their sales force was playing dirty with dollars. Goose Island was no longer Chicago's craft darling, and never could be again.
Bullshit. I called it then, I believe it now, and here's why: ten reasons you should be drinking the good stuff.